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<title><![CDATA[Whistlebrook Latest News]]></title>
<link><![CDATA[http://www.whistlebrook.co.uk/news]]></link>
<description><![CDATA[The latest news fron Business Inteligence consultants Whistlebrook]]></description>
<pubDate><![CDATA[{NOW_DT}]]></pubDate>
<copyright><![CDATA[Whistlebrook 2011]]></copyright>
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<url><![CDATA[http://www.whistlebrook.co.uk/logo.jpg]]></url>
<title><![CDATA[Whistlebrook Latest News]]></title>
<link><![CDATA[http://www.whistlebrook.co.uk/images/]]></link>
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<title><![CDATA[Savvy C-Suite Switch Business Intelligence from Cognos to Microsoft]]></title>
<description><![CDATA[<p>Whilst Cognos BI consultants remain predictably loyal to the Cognos toolset, the savvy C-suite are becoming more and more aware of the substantial benefits a switch to MSBI could yield The main advantage to catch the  executive's eye is the significant Total Cost of Ownersip (TCO) savings which is seen to be the biggest incentive by far. Not only on overall licensing costs, but also on reduced development effort, lesser training equirements and greater ease of future system upgrades. Whistlebrook feel confident that TCO is an area that Microsoft can deliver on and give real business benefit.</p>


<p>In addition Microsoft SQL Server 2012 provides scalable database solutions with optimal performance that will<br/>give any of it's competitors a run for their money. <br/><br/>Such a migration could also see a far happier and more empowered end user, due to a seamless integration with the familiar Microsoft Office toolset, easier self-service for dashboards, reporting and analytics and faster delivery times for new developments. </p>


<p>Business Intelligence and Data Warehousing specialist Whistlebrook have been successfully delivering global BI solutions to blue chip clientele since 1997. With an impressive track record of developing strategic Cognos solutions from early on to the present day, more recent years have seen them switch their own product development to the Microsoft BI Technology.<br/><br/>As a preferred Microsoft Gold Partner for BI and with their solid reputation for Cognos bespoke development, Whistlebrook are uniquely placed to provide guidance and consultancy for any organisation currently considering a migration from Cognos to MSBI. <br/><br/>On the 23rd May 2012, Whistlebrook are hosting a webinar targeted at executive level decision makers who are looking for ways to cut the cost of the existing BI deployments whilst maintaining high levels of service and delivering functionality rich analytics to the business community. </p>


<p>This webinar will cover:<br/><br/><br/>* Reasons to consider a migration<br/><br/>* Total Cost of Ownership (TCO) comparisons<br/><br/>* A migration roadmap<br/><br/>* Expected benefits of migrating to MSBI<br/><br/><br/><br/>Time is running out for registration of this webinar so if you are interested to learn more, then register today <a href="http://www.whistlebrook.co.uk/cognos-msbi-transformation">here</a>. <br/><br/>Alternatively call Mark, Jef or Andy at Whistlebrook on 01480 309550 for a friendly and informative discussion on what advantages a migration to MSBI might hold for you and your organisation.</p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=62]]></link>
<author><![CDATA[Whistlebrook]]></author>
<pubDate><![CDATA[2012-05-17]]></pubDate>
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<title><![CDATA[COREP, the solution from Whistlebrook]]></title>
<description><![CDATA[<p>Over the last few weeks we have been asked by a number of building societies what we are able to provide in&nbsp; the way of software solutions for the fast approaching COREP equirements.</p>
<p>Whistlebrook is delighted to announce that we are currently working on a COREP solution with a charter client and the prototype version of the software is nearly complete.</p>
<p>We are very aware of the tight timescales for COREP so we have developed the core functionality (e.g. security, data collection, workflow) of the product now. &nbsp;As the COREP requirements are published and confirmed we are in an excellent position to deliver them within the product.</p>
<p>If you would like a demonstration of our solution please do not hesitate to contact our sales team and they will be happy to arrange a meeting with you to discuss what we are offering and you can take a look at the solution that we have developed.</p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=61]]></link>
<author><![CDATA[Jef Cawdell]]></author>
<pubDate><![CDATA[2012-05-16]]></pubDate>
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<title><![CDATA[Venn Group boosts sales by saving time with SAMI]]></title>
<description><![CDATA[<p>Venn Group are one of the UK's major recruitment companies, based in London the group has over 250 staff and a turnover of £100 million, therefore, the ability to measure the productivity of staff was a high priority.<br><br>UK Sales Director, Robert Bowyer. "We engaged Whistlebrook to provide us with a completely bespoke Business Intelligence tool to enable us to measure the productivity of our consultants - we have been delighted with the results."<br><br>"I have to stress that our working together is just that, a business partnership.&nbsp; We were in the market for a Business Intelligence product and heard how respected Whistlebrook were in several other sectors. We asked them to come up with a system the conformed to Venn's needs and desires and they have certainly done this." He said.<br><br>"With every IT project the criteria for installation remain constant, the client wants it on time and on budget, Whistlebrook achieved this by working hand in glove with Venn. They spent a lot of time discussing our needs and then they always delivered what they said they would. We quickly learned to trust them and found them to be attentive, flexible and willing to work with us to ensure a successful implementation and rollout." <br><br>"The deployment went very, very smoothly and whilst there were a few minor issues these were quickly resolved. The result is that we have a fully bespoke BI system which is already giving us a return on investment." Robert added.<br><br>The key metrics that Venn group were looking for from SAMI were:<br><br>●&nbsp; Consultant Activity&nbsp; <br>●&nbsp; Ease and speed of reports<br>●&nbsp; Executive level review<br>●&nbsp; Single source of truth<br>●&nbsp; Platform for growth&nbsp; <br>●&nbsp; Trend analysis<br><br>Robert says, "Whilst I don't want to divulge any company secrets into just how we are using SAMI to our peer group, I can say that there are numerous benefits to using the product. We get substantial time savings for information and that's in hours! More importantly it allows our fee earners to spend more time focused on sales," he concluded.&nbsp;</p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=60]]></link>
<author><![CDATA[Whistlebrook]]></author>
<pubDate><![CDATA[2012-05-09]]></pubDate>
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<title><![CDATA[Special Incentives for Early Adopters of SAMI]]></title>
<description><![CDATA[<p>Whistlebrook are pleased to announce the introduction of special incentives for early adopters of the SAMI product.  </p>
<p>These  incentives include very attractive deals on pricing, a number of free professional services consultancy days to use for the creation of custom built dashboards, and finally key influence into the product features and design for the future phases of SAMI.  </p>


<p>These incentives are on offer only to the next three organisations to sign up for SAMI before the end of July 2012.</p>


<p>If you would like a demonstration of the SAMI solution, either on-line or at your premises, or you would like to know more about the early adopter incentives, then call Andy,  Mark or Jef on 01480 309550.  </p>


<p>Alternatively email sales@whistlebrook.co.uk for more information.</p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=59]]></link>
<author><![CDATA[Whistlebrook]]></author>
<pubDate><![CDATA[2012-05-01]]></pubDate>
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<title><![CDATA[Cognos to MSBI Transformation Poll]]></title>
<description><![CDATA[<p>Whistlebrook are currently conducting a poll to ascertain just what are the key drivers that would make organisations consider migrating their Cognos Business Intelligence platform to that of a Microsoft BI platform.  The following pie chart shows that by far the biggest driver to prompt such a consideration is that of Total Cost of Ownership gains, with the second popular response being to reduce elapsed development times.  Here is the link to the <a href="http://www.linkedin.com/osview/canvas?_ch_page_id=1&amp;_ch_panel_id=1&amp;_ch_app_id=1900&amp;_applicationId=1900&amp;_ownerId=0&amp;appParams=%7B%22section%22:%22vote%22,%22poll_id%22:280962%7D&amp;trk=twitter-polls-results-vote">poll</a> should you wish to have your say.</p>





<p>Well, have we got good news for you!  Whistlebrook's Cognos to MSBI Webinar, scheduled for 3pm GMT on the 23<sup>rd</sup> May 2012, will feature how to calculate the TCO gains such a BI platform migration could yield for your organisation.  We are confident that you will be pleasantly surprised, especially if you have a substantial enterprise deployment.  During the Webinar we will also cover reasons why companies should consider a migration, a high level process map to follow and the benefits and constraints you will need to consider.</p>





<p>The webinar will take just 30 minutes of your time and is well worth considering if you currently have any concerns about your current BI strategy or platform.  All attendees of the Webinar will automatically receive a copy of our Cognos to MSBI Transformation white paper.</p>





<p>Click on the following <a href="http://whistlebrookcognostransformation.eventbrite.co.uk/">link</a> to register for the webinar and we will send you a reminder and the Webinar joining details closer to the date.  Alternatively check out our website for more information  <a href="http://www.whistlebrook.co.uk/cognos-msbi-transformation">http://www.whistlebrook.co.uk/cognos-msbi-transformation</a> or call Mark Seymour on 01480 309550.</p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=58]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[2012-04-26]]></pubDate>
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<title><![CDATA[Microsoft extends deployment planning services to latest SQL 2012]]></title>
<description><![CDATA[<p>Following the general release of SQL 2012 in March Microsoft has now extended the Deployment Planning Services to include this latest version.</p>

<p>SQL Server Deployment Planning Services (SSDPS) is a fantastic way of updating your databases from legacy versions up to the latest offerings.  This service is only provided by approved Microsoft Gold Partners such as ourselves.  SSDPS offers potential savings to organisations of up to £15,000.  This is a risk free, no cost service and is available to organisations with Software Assurance to help them release the benefits and feature rich functionality of the later versions of SQL server.</p>

<p>The service provides in-depth assessment and planning for deploying, upgrading or migrating content to the  latest versions of SQL Server.  Three separate engagements of varying lengths can help you review architectural considerations and create a detailed migration plan to help you take advantage of improved  availability, scalability, security, management, reporting and data analysis, or gain access to accurate, up-to-date information for better, more relevant decision making.</p>

<p><strong>How it works</strong></p>

<p>You get a set number of Planning Services days depending on the type and number of licenses you have with Software Assurance.  These days can be used for your SQL Server Planning Services engagement, which range from 1 to 15 days in length. Obtain your voucher from Microsoft and use it to pay Whistlebrook for our upgrade services.</p>

<p>For further details please contact Mark Seymour or Jef Cawdell on 01480 309550 or see our website: <a href="https://www.whistlebrook.co.uk/software-services/microsoft-sql-server-upgrades">https://www.whistlebrook.co.uk/software-services/microsoft-sql-server-upgrades</a><br/></p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=57]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[2012-04-17]]></pubDate>
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<title><![CDATA[Cognos to MSBI Transformation Programme  - Registration now open]]></title>
<description><![CDATA[<p>Registration is now open for the Whistlebrook Cognos to MSBI Transformation Webinar!  The Webinar will be held on the 23<sup>rd </sup>May at 15:00 GMT and is aimed to help businesses evaluate whether their organisation would benefit by transforming part or all of their Business Intelligence landscape from Cognos to Microsoft.</p>



<p>This webinar is targeted at executive level decision makers who are looking for ways to cut the cost of the  xisting BI deployments whilst maintaining high levels of service and delivering functionality rich analytics to the business community.  </p>



<p>Topics covered in this initial webinar will be:</p>




<font color="rgb(0,0,0)"><p>·      Reasons why you should consider a migration</p>
<p>·      Total Cost of Ownership (TCO) comparisons</p>
<p>·      High level process map for making the migration</p>
<p>All attendees of the webinar will receive a copy of our white paper, providing details of the steps<br/>required to make such a transformation.</p>
</font>


<p>Register for the Webinar here <a href="http://whistlebrookcognostransformation.eventbrite.co.uk/">http://whistlebrookcognostransformation.eventbrite.co.uk/</a> </p>



<p>Whistlebrook is a preferred Microsoft Gold Partner for BI and one of a very select few approved by Microsoft to provide consultancy services for a migration from Cognos to MSBI.  <br/></p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=54]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[2012-04-05]]></pubDate>
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<title><![CDATA[Cognos to MSBI Transformation Programme]]></title>
<description><![CDATA[<p>Whistlebrook are planning to host a webinar on the 23rd May at 3pm GMT to help businesses evaluate whether their organisation would benefit by transforming part or all of their Business Intelligence landscape from Cognos to Microsoft.</p>

<p>This webinar is targeted at executive level decision makers who are looking for ways to cut the cost of the existing BI deployments whilst maintaining high levels of service and delivering functionality rich analytics to the business community.  </p>

<p>Topics covered in this initial webinar will be:</p>
<p>·        Reasons to consider a migration</p>

<p>·        Total Cost of Ownership (TCO) comparisons</p>

<p>·        High level process map for such a migration</p>

<p>·        Benefits andconstraints of a Cognos to MSBI migration</p>

<p>If you are interested in attending this webinar please keep an eye out for the registration details which will be issued soon.  Once you have registered your contact details and we will send you a reminder along with details for joining the webinar closer to the date.  All attendees of the webinar will also receive a copy of the white paper we have created which provides in depth detail of the steps required to make such a transformation.</p>

<p>Whistlebrook is a preferred Microsoft Gold Partner for BI and one of a very select few approved by Microsoft to provide consultancy services for a migration from Cognos to MSBI.  </p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=53]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[2012-04-03]]></pubDate>
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<title><![CDATA[SAMI Launch – A Success for Whistlebrook Ltd]]></title>
<description><![CDATA[<p>On Wednesday the 21<sup>st </sup>March, Whistlebrook successfully launched their latest Business Intelligence product, SAMI, into the market.  The event was well attended by some of the top recruitment companies in the UK and interest was great with 5-6 requests for follow-on meetings, board presentations and onsite demonstrations.</p>


<p>Robert Bowyer, UK Sales Director for the Venn Group, attended the launch and delivered a glowing reference for the work Whistlebrook had completed for Venn to date.   Whistlebrook and Venn had worked together to produce the core SAMI product, with Venn providing the industry expertise and Whistlebrook the technical and business intelligence skills.  Robert explained how Whistlebrook had delivered to their requirements, on time and to budget, whilst at the same time being flexible and attentive to the particular requirements of their<br/>organisation and processes.</p>


<p>Already Venn have received significant benefit from the implementation of SAMI.  Whilst Robert was careful not to divulge any company sensitive information, he was willing to share how SAMI has yielded efficiencies in the consultant appraisal process.  Previous to the SAMI rollout, preparation for consultant appraisals could take many hours a week to collate and prepare.  SAMI has reduced this preparation time from hours to just 15 seconds, leaving the front office more valuable time for sales.</p>


<p>When questioned on the rollout experience, Venn replied that it had been a very, very easy and painless process with very few issues raised and nothing that couldn't be very quickly resolved.  </p>


<p>SAMI provides a seamless point of integration for all back, front and mid office source systems and stores all information in a custom designed data warehouse with standard and customised reporting and analytics.  </p>


<p>The SAMI Business Intelligence solution is built entirely on Microsoft technology providing an affordable entry level platform for BI with scalability for growth to enterprise level.   End user tools are familiar and easy to use and simple to integrate into Microsoft Office.  SoftwareOne, a leading partner and reseller of Microsoft software was at hand throughout the day to provide clarity and guidance through the Microsoft Licence   implications.      </p>


<p>For those attendees that attended the afternoon session of the launch, there were one to one workshops to provide an in-depth demonstration of the SAMI system, step by step guides in how to create your own SAMI dashboard, as well as consultations into how SAMI would fit into their organisations.    </p>


<p>All in all the day was considered a great success both by attendees and by Whistlebrook too who came away feeling justifiably proud of the day and what had been achieved.</p>


<p>If you would like to learn more about SAMI or have an informal chat to see if SAMI could be a good fit for your organisation, call Whistlebrook on 01480 309550 and ask for Mark, Jef or Andy.  </p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=52]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[2012-03-23]]></pubDate>
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<title><![CDATA[Reasons why organisations should consider a Cognos to Microsoft Business Intelligence Migration]]></title>
<description><![CDATA[<p><br>Both Cognos and Microsoft feature in the top right corner of the Gartner magic triangle offering excellent BI capabilities.&nbsp; So just why should any existing Cognos users consider making the leap to Microsoft BI?</p>
<p>Ask yourself the following questions:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br>Are you facing a time consuming and expensive upgrade to Cognos 10?&nbsp;&nbsp;</p>
<ul>
  <li>Do you need to significantly reduce your on-going development and maintenance costs?</li>
  <li>Are your business users frustrated with the elapsed time needed to deliver new service requests?</li>
  <li>Are your consumers extracting data from Cognos straight in to Excel and Pivot Tables for the majority of Analytics?</li>
  <li>Do you find it increasingly difficult to find good quality Cognos consultants at a reasonable rate?</li>
  <li>Do your consumers request more familiar end user tools that easily integrate into MS Office?</li>
</ul>
<p>If you have answered YES to one or more of the above questions then at the very least it would be worth your<br>while digging a little further to understand fully the benefits you could gain from a migration to Microsoft BI.&nbsp; </p>
<p>Whistlebrook, a Microsoft Gold Partner for BI with many years' experience in delivering Cognos solutions at an<br>enterprise Level, are one of a limited number of partners approved by Microsoft to offer assistance in such a migration. &nbsp;Whether you are looking for an objective evaluation of migrating to MSBI including help with TCO, a custom built roadmap to take you all the way or assistance in making the transition itself, Whistlebrook are ideally placed to help.&nbsp; </p>
For an informative discussion with no obligation call Mark, Jef or Andy on 01480 309550 or visit our website<br>at&nbsp;&nbsp;<a href="http://www.whistlebrook.co.uk/cognos-msbi-transformation">http://www.whistlebrook.co.uk/cognos-msbi-transformation</a> where you can download our white paper on the Cognos to MSBI transformation programme.<p><br><br>&nbsp;</p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=49]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[2012-03-09]]></pubDate>
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<title><![CDATA[Few Remaining Seats Left for SAMI Launch on 21st March]]></title>
<description><![CDATA[<p>With just 14 days to the official launch of SAMI, a Business Intelligence for the recruitment and staffing services industry, interest and excitement is mounting.&nbsp; </p>
<p>SAMI integrates both back and front office data into one purpose designed data warehouse.&nbsp; Management Information and Business Intelligence are delivered via Dashboards and Analytics using familiar Microsoft end user tools that easily integrate with Microsoft Office.</p>
<p>SAMI has already caused quite a stir in the recruitment and staffing services industry, resulting in the need for the organisers to secure additional capacity for the launch event on the 21st March.&nbsp; </p>
<p>'We are delighted with the fantastic response we've had to date with the run up to the launch of SAMI.&nbsp; Influencers from the recruitment industry have expressed much interest in how SAMI can help with the management of a recruitment business.&nbsp;&nbsp; We're confident&nbsp;that the SAMI dashboards and analytics go a long way to provide the information and support senior managers need to make critical business decisions with speed and confidence.' Andy Hudders, Sales and Marketing Director at Whistlebrook.</p>
<p>Due to the increased capacity, registration has been re-opened for this event, however there will still be a limited number of places available so do please register now if you wish to attend.</p>
<p>Register at <a href="http://www.whistlebrooksami.eventbrite.co.uk">http://www.whistlebrooksami.eventbrite.co.uk</a><br></p>
<p><br></p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=48]]></link>
<author><![CDATA[Mariana Lindesay]]></author>
<pubDate><![CDATA[2012-03-07]]></pubDate>
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<title><![CDATA[Sharepoint Conference With a Difference]]></title>
<description><![CDATA[<p>For the fourth consecutive year Combined Knowledge brings you the SharePoint Conference with a difference.&nbsp; New for 2012 are the ‘Never Been Done Before’ solution-based sessions for IT Pro’s and Developers and the addition of a New Business Track with real world boardroom and design scenarios.&nbsp; Finally there are three Information Worker Tracks – designed specifically for End Users.<br><br><strong>Who should attend?</strong><br><br>•&nbsp;&nbsp;&nbsp; IT Professionals<br>•&nbsp;&nbsp;&nbsp; Developers<br>•&nbsp;&nbsp;&nbsp; Information Architects<br>•&nbsp;&nbsp;&nbsp; Business Analysts<br>•&nbsp;&nbsp;&nbsp; Project Managers<br>•&nbsp;&nbsp;&nbsp; Business CEO<br>•&nbsp;&nbsp;&nbsp; Designers/Branding<br>•&nbsp;&nbsp;&nbsp; Information Workers<br>•&nbsp;&nbsp;&nbsp; Power End Users<br>•&nbsp;&nbsp;&nbsp; End Users&nbsp; <br><br><strong>Why you should attend?</strong><br><br>•&nbsp;&nbsp;&nbsp; The largest SharePoint Conference to come to the UK<br>•&nbsp;&nbsp;&nbsp; A phenomenal Speaker list of global experts<br>•&nbsp;&nbsp;&nbsp; Seven Tracks over 3 days<br>•&nbsp;&nbsp;&nbsp; Never been done before 3 day solution based tracks<br>•&nbsp;&nbsp;&nbsp; Real World demo models over SharePoint Servers in a large farm design for IT Pro’s and Developers<br>•&nbsp;&nbsp;&nbsp; NEW for 2012 – Business Track<br>•&nbsp;&nbsp;&nbsp; 3 Information Worker Tracks<br>•&nbsp;&nbsp;&nbsp; Over 17 hours of learning for each track<br>•&nbsp;&nbsp;&nbsp; Full pack of post conference fully recorded DVD’s<br>•&nbsp;&nbsp;&nbsp; Attendee Bag<br>•&nbsp;&nbsp;&nbsp; Conference Party Night<br>•&nbsp;&nbsp;&nbsp; Exhibitor Evening Reception<br><br>To find out more and register for the event please go to <a href="https://www.whistlebrook.co.uk/admin/www.internationalsharepointconference.com">www.internationalsharepointconference.com</a><br><br>&nbsp;</p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=47]]></link>
<author><![CDATA[Gary Fairhead]]></author>
<pubDate><![CDATA[2012-02-07]]></pubDate>
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<title><![CDATA[Microsoft Announce SQL Server 2012 Release Date - 7th March 2012]]></title>
<description><![CDATA[<p>As a Microsoft Gold Partner in Business Intelligence, Whistlebrook are pleased to announce the launch of SQL Server 2012 on 7th March.<br><br>The following official video hears users talking about some of the exciting new features that SQL Server 2012 has to offer.<br><br><a href="http://www.youtube.com/watch?v=nhrsBc6RsjA&amp;feature=player_embedded">http://www.youtube.com/watch?v=nhrsBc6RsjA&amp;feature=player_embedded<br></a><br>Some of the highlights are:<br><br><strong>AlwaysOn</strong><br>-Required 9s and Data Protection<br>-Higher up-time for mission critical applications<br><br><strong>ColumnStore Index</strong><br>-BlazingFast Performance<br>-An estimated 10-15 times response improvement on queries<br><br><strong>Distributed Replay</strong><br>-Run workloads through multiple servers<br>-Production-like experience<br><br><strong>Power View</strong><br>-Rapid data exploration &amp; visualisation<br>-Easy, fast and colourful reports<br><br><strong>BI Semantic Model</strong><br>-Simple, single metadata layer so no additional knowledge of relationships and data caching is required<br><br><strong>15K Partitions</strong><br>-Scalable analytics and data warehousing<br>-Simple to “shuffle” data around<br><br><strong>Full-Text Search</strong><br>-Better searches for customers<br>-Blazing-fast performance<br><br>For more information, check out Microsoft’s SQL Server 2012 page at <a href="http://www.microsoft.com/sqlserver/en/us/future-editions.aspx">http://www.microsoft.com/sqlserver/en/us/future-editions.aspx</a><br>&nbsp;</p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=46]]></link>
<author><![CDATA[Gary Fairhead]]></author>
<pubDate><![CDATA[2012-02-03]]></pubDate>
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<title><![CDATA[Recruitment Industry Weathers the Recession Storm]]></title>
<description><![CDATA[<p><font color="#000000">It is said that the recruitment industry is the first to enter a recession and also the first to emerge.&nbsp; Resilience is key through the tough economic times in between.&nbsp; The Recruiter tells the tale of the latest ranking of the top 50 fastest growing companies who are fighting on through the recession and winning more battles than they are losing.&nbsp; <em>"The latest rankings of the fastest growing recruitment firms in the UK once again highlight the recruitment industry’s ability to reinvigorate and flourish in the toughest of conditions"</em> see </font><a href="http://bit.ly/yBcsjZ">http://bit.ly/yBcsjZ </a><font color="#000000">for the full article.<br><br>All recruitment and staffing service companies need to batten down the hatches and put all their focus into increasing margins, growing revenue, retaining current clients and candidates and winning new ones.&nbsp; We believe we have an excellent new offering that can help with these challenges, SAMI.&nbsp; SAMI is a new Business Intelligence (BI) system being launched in March this year, designed by recruitment specialists and built by BI experts.&nbsp; <br><br>SAMI integrates all existing staffing and recruitment data into one central data warehouse from which data analytics and management information are produced using Microsoft familiar end user technology such as Excel.&nbsp; Highly visual dashboards keep the fingers of C level executives on the pulse whilst the analytical tools turn data overload from existing applications into information gold.&nbsp; SAMI provides management information and data analytics for placements and bookings, timesheets and invoicing, margin management and consultant performance against targets.<br><br>The official launch is on the 21st March 2012 in London and </font><font color="#000000"><a href="http://www.whistlebrook.co.uk/Solutions/staffing-industry/sami-launch">registration </a>is now open. <br><br>Follow this <a href="http://www.whistlebrook.co.uk/Solutions/staffing_industry">link</a> for more information on SAMI or pick up the phone and call Mark, Jef or Andy on </font><font color="#000000"><strong>01480 309550</strong>.<br></font></p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=45]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[2012-02-02]]></pubDate>
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<title><![CDATA[Whistlebrook announces their latest application software – Cost and Profitability Management, CPM]]></title>
<description><![CDATA[<p class="MsoNormal">For all those companies that have wanted the SAS Activity
Management system to support their Activity Based Costing programme but couldn’t
justify the cost, have we got news for you!&nbsp; The product development team
here at Whistlebrook are pleased to announce the latest addition to our family
of application software, the Cost and Profitability Management system, or CPM
for short.&nbsp; &nbsp;Designed and built in close collaboration with ABC
specialists and with a charter client in the Financial Sector, CPM is a web
based application that provides all the required functionality to produce an
unlimited number of Activity Based Cost models.&nbsp; It is written in
Microsoft technology with a rich user interface and can be hosted on the
Cloud.&nbsp; Watch out for the CPM launch event to be announced soon.</p>
<p class="MsoNormal">Follow this <a href="http://www.whistlebrook.co.uk/Solutions/cpm">link</a> to find out more, or call Andy, Jef or Mark on 01480 309550.</p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=42]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[2012-01-25]]></pubDate>
</item>
<item>
<title><![CDATA[Registration for the SAMI launch event is now open!  ]]></title>
<description><![CDATA[<p>SAMI, Staffing Analytical and Management Information is a management information system for the Staffing and Recruitment services.</p>
<p>Using familiar Microsoft technology Senior Managers can analyse company data to increase margins, drive up revenue and manage consultant performance against targets.  The SAMI launch event is being held on the 21st March 2012 at the Microsoft offices of Cardinal Place, Victoria, London.  The morning session consists of an executive briefing starting at 10.30am and finishing at 1pm for a buffet lunch.  During the afternoon there will be the opportunity for one-to-one technical workshops where you can get a more in depth demonstration of this new application or even learn to create your own Microsoft BI dashboard!</p>
<p>Register now by following this <a href="http://whistlebrooksami.eventbrite.co.uk/">link</a>, but be quick, as places are limited.  Visit the <a href="http://www.whistlebrook.co.uk/Solutions/staffing_industry">SAMI</a> page on our website to find out more information or call us on 01480 309550.<br/></p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=44]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[2012-01-25]]></pubDate>
</item>
<item>
<title><![CDATA[The countdown to the product launch of SAMI starts today!]]></title>
<description><![CDATA[<p align="left">The countdown to the product launch of SAMI starts today with 56 days until the Whistlebrook event on the 21<sup>st</sup> March 2012.  Hosted by Microsoft at their Cardinal House premises, the event will showcase the first Microsoft BI packaged tool to help Staffing Services manage their business with a dedicated Business Intelligence system.  </p>


<p>The solution provides dashboards and management reporting on all aspects of the staffing business including bookings and placements, timesheets and invoicing, consultant performance and margin management.   </p>


<p>This event is targeted at Senior Business and IT Managers who are looking to improve the quality and accessibility of key management information to help improve performance.  </p>


<p>Call now on 01480 309550 and ask for a member of the Sales team to book your place or register an interest for this event.   </p>


<p><br/><br/></p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=40]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[2012-01-16]]></pubDate>
</item>
<item>
<title><![CDATA[SAMI – Business Intelligence to aid growth for the Staffing Services Industry]]></title>
<description><![CDATA[<p>How are staffing service companies going to survive and grow in an increasingly driven and competitive market?  As they always have, by setting high targets and doing whatever it takes to achieve those targets.  But to achieve this they need to understand which consultants are achieving what targets, and whether the targets initially set were correct in the first place!</p>

<p>In 2012, Whistlebrook introduces a new product into the market place to address this very challenge, SAMI, a <strong>S</strong>taffing services <strong>A</strong>nalytics and <strong>M</strong>anagement <strong>I</strong>nformation product.  Designed and built in conjunction with major players in the staffing services sector, SAMI provides analytical and management information for recruitment specialists.</p>

<p>Visually intuitive and enriched dashboards give the heads up on overall performance with drill down capabilities to allow the management team to dig deep into the detail to find out what's really going down on the shop floor.  Business Insights can then be gained on consultant performance against targets, booking and billing information along with overhead data from the general ledger.  These insights will prove invaluable in assisting to manage the business and increase performance such that targets can then be driven higher.</p>

<p>SAMI makes its debut in the city on the 21<sup>st </sup>March in the form of a product launch. <br/>If you would like to attend the launch, or learn more about SAMI, please call Jef Cawdell, Mark Seymour or Andy Hudders at Whistlebrook on 01480 309550.</p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=38]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[2012-01-01]]></pubDate>
</item>
<item>
<title><![CDATA[Whistlebrook issues white paper to Microsoft for review as part of the Cognos to Microsoft BI Migration initiative]]></title>
<description><![CDATA[<p>Whistlebrook issues white paper to Microsoft for review as part of the Cognos to Microsoft BI Migration initiative<br/><br/>In support of the Cognos Migration Program, Whistlebrook has authored a white paper which is currently under review by Microsoft.  As well as outlining the rationale behind a migration from IBM Cognos to Microsoft, the paper provides guidance on how such a migration is undertaken.  It illustrates how the tools in Cognos 7, Cognos ReportNet &amp; Cognos 8, have their equivalents in the Microsoft Business Intelligence platform and maps out a clear framework for the migration of your Business Intelligence suite to Microsoft BI.<br/><br/>More and more Cognos users are looking to migrate to Microsoft BI in the face of increasing costs and effort to migrate to Cognos 10.  Advances in Microsoft Business Intelligence technology make this move attractive for more than just cost justification reasons.  Advances in SQL Server and the BI functionality make Microsoft a worthy competitor in the BI market with continued and comprehensive investment in future innovation.<br/><br/>With our unique position as experts in both the Cognos and Microsoft Business Intelligence platforms and through the leverage of our proven experience, Whistlebrook is ideally placed to successfully deliver your Cognos to Microsoft BI migration.<br/><br/>To request a copy of the white paper, please contact Mark Seymour via <a href="mailto:mark.seymour@whistlebrook.co.uk">email</a> or by phone on + 44 (0)1480 309550.<br/><br/> </p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=37]]></link>
<author><![CDATA[Steve Byfield]]></author>
<pubDate><![CDATA[2011-12-01]]></pubDate>
</item>
<item>
<title><![CDATA[Whistlebrook 2011 Length of Service Awards]]></title>
<description><![CDATA[<p>On the 20<sup>th </sup>October, Whistlebrook held their annual year-end Company Briefing in their St Ives office, and took the opportunity to show their appreciation to those staff that had reached length of service milestones of 5 and 10 years.</p>

<p>This year Jef Cawdell celebrated10 successful years with Whistlebrook, whilst Steve Byfield, Gary Parker, David<br/>Taylor &amp; Chris Wu all reached the 5 year anniversary mark.  Managing Director Steve Viney thanked all for their hard work and loyalty and presented each with a certificate and personal engraved gift.</p>

<p>Jef Cawdell is quoted as saying ' Thank you very much for the terrific pen set you gave me to recognise<br/>my service to WB.  It is good to know that the time I have put into the business is appreciated by the Directors.'</p>

<p><br/><br/></p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=36]]></link>
<author><![CDATA[Mariana Lindesay]]></author>
<pubDate><![CDATA[2011-10-31]]></pubDate>
</item>
<item>
<title><![CDATA[Whistlebrook approved for Microsoft SQL Server Deployment Planning Services (SSDPS)]]></title>
<description><![CDATA[<p>Whistlebrook is delighted to announce that they have been approved by Microsoft for the delivery of their SQL Server Deployment Planning Service (SSDPS). At the time of releasing this news Whistlebrook are one of<br/>just five UK based partners that are approved for the delivery of this service.</p>
<p>SSDPS provides in-depth assessment and planning for deploying, upgrading or migrating content to SQL Server. Three separate engagements of varying lengths can help you review architectural considerations<br/>and create a detailed migration plan to help you take advantage of higher availability, scalability, security, management, reporting and data analysis, or gain access to accurate, up-to-date information for better, more relevant decision making.</p>
<p>Microsoft Software Assurance customers may be eligible for the service free of charge while other organisations can use Whistlebrook safe in the knowledge that they are using a Microsoft approved partner for their SQL Server (including Denali [SQL Server 2012]) migration / upgrade.</p>
<p>Full details will be on our website soon, however please contact Jef Cawdell or Mark Seymour on 01480 309550 if you would like more information now.</p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=35]]></link>
<author><![CDATA[Whistlebrook]]></author>
<pubDate><![CDATA[2011-10-26]]></pubDate>
</item>
<item>
<title><![CDATA[Microsoft congratulates Whistlebrook on being selected to participate in the Cognos Migration Program]]></title>
<description><![CDATA[<p>Microsoft have selected Whistlebrook as a strategic partner in their Cognos to Microsoft BI Migration Initiative. <br/><br/>We have a wealth of experience in both Cognos and Microsoft Business Intelligence which makes us an ideal partner to help existing Cognos teams migrate to MSBI. <br/><br/>Our expertise are in the following areas:<br/></p>

<ul>
  <li>Specialists in high volume, high performance data warehousing</li>
  <li>Experts in a variety of ETL technologies </li>
  <li>Excellence in database design, administration and optimisation</li>
  <li>Experienced BI development team in both Cognos and Microsoft  – all versions</li>
  <li>Microsoft Gold Partner for MSBI, Silver Partner for data management  </li>
</ul>

<p><br/>We have a dedicated team of BI and Data Warehouse Specialists to help make this  transformation efficiently and successfully. <br/><br/>Watch this space for our white papers on the process.<br/></p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=34]]></link>
<author><![CDATA[Mark Seymour]]></author>
<pubDate><![CDATA[2011-10-17]]></pubDate>
</item>
<item>
<title><![CDATA[Whistlebrook announces Data Governance Benchmark Consultancy Package]]></title>
<description><![CDATA[<p><font color="#000000"><strong>Whistlebrook announces Data Governance Benchmark Consultancy Package</strong><br/></font></p>



<p><font color="#000000"><strong>Consultancy Ethos</strong><br/>Our approach to all services we offer is that of a pragmatic one, and this approach extends to the emerging methodology of Data Governance.<br/></font></p>



<p><font color="#000000"><strong>Data Governance Consultancy Package</strong><br/>With this ethos in mind we have devised a data governance consultancy package which consists of the following:-<br/><br/></font></p>



<ul>
  <li><font color="#000000">Assess the extent of your need for a Data Governance programme</font></li>
  <li><font color="#000000">Investigate how and if your current technology supports a Data Governance programme</font></li>
  <li><font color="#000000">Evaluate the maturity of your current data governance initiatives</font></li>
  <li><font color="#000000">Recommendation of a pragmatic, yet well considered, set of processes, actions and disciplines which will form the basis of your own custom designed Data Governance programme</font></li>
</ul>



<p><font color="#000000"><strong><br/></strong></font></p>
<p><font color="#000000"><strong>Approach</strong><br/>A dedicated specialist in the Data Governance field will initially conduct research to understand as much about your business as possible from existing collateral. This may be a combination of researching your website, industry papers and publications, together with any additional documented information you can provide.<br/><br/>We will then visit your premises and conduct a range of interviews with a cross section of personnel, across all levels of seniority in each business functional area.<br/><br/>Together with our technical specialists we will delve into your IT landscape to assess how well your technology supports the aim of Data Governance and highlight any areas of concern or need for focus.<br/>Scoring Matrix<br/><br/>To ensure we have a consistent approach to the way we evaluate each client, we will use a set of templates which will provide a basis for evaluation of your current need and the maturity of your Data Governance controls. The results of these score matrices will be included in our final report.<br/></font></p>



<p><font color="#000000"><strong>Results</strong><br/>Once our investigations are complete, and time has been allowed for digestion of the information acquired, a bespoke report will be created and presented back to you for your review and discussion.<br/><br/>The report will include a summary of the investigation alongside conclusions reached and a set of recommendations to be considered which will form the outline of a Data Governance programme that has been designed to address the specific needs of your business.</font></p>



<p><font color="#000000"><strong>Possible Follow on Consultation</strong><br/><br/>Following the issue and presentation of these results, additional consultancy can be provided if required, at competitive rates, to support the implementation of the agreed programme.</font></p>


<p><font color="#000000"><strong>More on Data Governance</strong><br/><a href="http://www.whistlebrook.co.uk/data_governance">http://www.whistlebrook.co.uk/data_governance</a></font></p>


<p><font color="#000000"><strong>10 Golden Rules of Data Governance</strong><br/><a href="http://www.whistlebrook.co.uk/pdf/10_Golden_Rules_for_Data_Governance.pdf">http://www.whistlebrook.co.uk/pdf/10_Golden_Rules_for_Data_Governance.pdf</a><br/></font> </p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=33]]></link>
<author><![CDATA[Whistlebrook]]></author>
<pubDate><![CDATA[2011-10-10]]></pubDate>
</item>
<item>
<title><![CDATA[Whistlebrook adds Financial Planning case study to its growing portfolio]]></title>
<description><![CDATA[<p><strong>Whistlebrook adds Financial Planning case study to its growing portfolio.</strong><br/><br/>With the limitations of traditional spreadsheets starting to hinder the society’s financial forecasting capabilities, Norwich and Peterborough Building Society (N&amp;P) stepped up its search for a new software solution that could provide more detailed analysis and reliable modelling. The N&amp;P team looked at several forecasting systems but although they were good in their own right, none could offer an off-the-shelf solution capable of calculating mortgage and savings interest or dealing with the various characteristics held within.<br/><br/>With its existing management reporting product, AnaLytics for Financial Institutions (ALFI®), Whistlebrook felt it wasn’t a major conceptual leap to use this as a basis for a planning solutions for Financial Institutions. The solution allows for the forward planning, budgeting and forecasting of Loans, Savings, Current Accounts, Fixed Assets, Other Income, Overheads, Payroll, the Balance Sheet and even Treasury Instruments.<br/><br/>N&amp;P now produces high quality board packs, appreciated for their informative content, transparency and consistency. A number of other reporting packs have been developed as a result of the way that ALFI provides data. Its cube output is highly flexible and enables different views to be obtained with maximum ease.<br/><br/>Having all the business data in one place allows for the fast, accurate and reliable delivery of Business information to end users and gives a consistent “single version of the truth” which is often missing in organisations.</p>
<p>Read the case study <a href="https://www.whistlebrook.co.uk/pdf/N&amp;P_case_study_110911.pdf">here</a>.<br/> </p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=32]]></link>
<author><![CDATA[Jef Cawdell]]></author>
<pubDate><![CDATA[2011-09-30]]></pubDate>
</item>
<item>
<title><![CDATA[Whistlebrook to attend EIM Exchange Conference on 10th and 11th October at Chelsea football club. The must attend forum for key decision makers in data and information management.]]></title>
<description><![CDATA[<p>The Enterprise Information Management Exchange is not a typical conference and there are some key distinguishing features that provide a truly unique forum in which to participate:<br/><br/>•    Attendance is exclusive - Participation is strictly limited to senior executives from leading corporations to facilitate true peer-level networking for our delegation and speakers.<br/>•    Strategic conference sessions - The intellectual content of the conference programme is specifically designed for the seniority and maturity of the participants and has been developed following 9 months of in-depth research.<br/>•    An itinerary customised to the clients current business objectives - Exchange participants customise their agendas by selecting conference sessions, Think Tanks and one-to-one meetings with solution providers that they are most interested in meeting and networking with.<br/>•    One-to-one business meetings – The business meetings provide an exceptional opportunity for event participants to assess the solutions and services that are available to help them achieve their business objectives.”<br/><br/>Quote from Helen Reinson Operations Director at Whistlebrook: “<em>We are excited and looking forward to meeting some of this year’s confirmed attendees to understand the current issues they are facing in the data and information arenas and how we are able to assist them in achieving their goals</em>.”<br/><br/></p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=31]]></link>
<author><![CDATA[Mark Seymour]]></author>
<pubDate><![CDATA[2011-08-25]]></pubDate>
</item>
<item>
<title><![CDATA[Microsoft Announce "Denali" Technology Preview - August 2011]]></title>
<description><![CDATA[<P>As a Microsoft Gold Partner in Business Intelligence, Whistlebrook are pleased to announce the release into beta-testing of SQL Server Code Name "Denali" Community Technology Preview 3.  Whistlebrook has an established reputation for the successful delivery of high quality projects to a wide range of high-profile clients, using Microsoft Business Intelligence technologies as its platform of choice.  As a proponent of advancement and cutting-edge development, we await the general release of SQL Server Code Name "Denali" with keen anticipation.</P>
<P>Microsoft SQL Server<SUP>®</SUP> Code Name "Denali" builds on the advances introduced in SQL Server 2008 R2 and is set to deliver numerous and wide-ranging improvements and innovations for relational databases and Business Intelligence solutions.</P>
<P>Project "Apollo" extends the capabilities of the VertiPaq technology leading to "blazing-fast" query performance in the relational databases.</P>
<P>PowerPivot has been given a major overhaul and is all the more powerful for the introduction of support for hierarchies, multiple relationships between tables, a measure grid to easily create, edit and manage measures and Key Performance Indicators (KPIs), new DAX functions and importing of binary large objects (BLOB).</P>
<P>Self-service reporting is further enhanced with Project "Crescent" providing highly interactive web-based drag-and-drop data querying and visualisations.  Rapid data discovery provides deeper insights and this is complimented with additional data mash-up capabilities including connectivity to cloud-based data. </P>
<P>Microsoft's Vision for Analysis Services is surpassed by an all-encompassing Business Intelligence Semantic Model (BISM) which draws together traditional and new data models.</P>
<P>Improvements in Developer and Administrator tools maximize productivity across both on-premises and cloud environments whilst SQL Server AlwaysOn delivers levels of availability, resilience and protection to rival any comparative platforms.</P>
<P>A more extensive overview of "Denali" can be found in the pdf document using the following link:  <A href="http://download.microsoft.com/download/D/3/3/D3339887-EE32-4780-B5C6-E819F62E2BBC/SQL_Server_Code_Name_Denali_Overview_7_11.pdf">SQL_Server_Code_Name_Denali_Overview_7_11.pdf</A></P>
<P>The Microsoft SQL Server "Denali" Community Technology Preview 3 can be download here:  <A href="https://www.microsoft.com/betaexperience/pd/SQLDCTP3CTA/enus/">SQL Server "Denali" CTP3</A></P>
<P>                                                                </P>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=29]]></link>
<author><![CDATA[Whistlebrook]]></author>
<pubDate><![CDATA[2011-08-18]]></pubDate>
</item>
<item>
<title><![CDATA[Cognos to MSBI Transformation Programme  - Registration now open]]></title>
<description><![CDATA[<p><font color="#000000" face="Arial, Helvetica, sans-serif" size="2">Registration is now open for the Whistlebrook Cognos to MSBI Transformation Webinar!  The Webinar will be held on the 23rd May at 15:00 GMT and is aimed to help businesses evaluate whether their organisation would benefit by transforming part or all of their Business Intelligence landscape from Cognos to Microsoft.</font></p>






<p><font color="#000000" face="Arial, Helvetica, sans-serif" size="2">This webinar is targeted at executive level decision makers who are looking for ways to cut the cost of the existing BI deployments whilst maintaining high levels of service and delivering functionality rich analytics to the business community.  </font></p>




<p><font color="#000000" face="Arial, Helvetica, sans-serif" size="2">Topics covered in this initial webinar will be:</font></p>




<ul>




          <li><font color="#000000" face="Arial, Helvetica, sans-serif" size="2">Reasons why you should consider a migration</font></li>




          <li><font color="#000000" face="Arial, Helvetica, sans-serif" size="2">Total Cost of Ownership (TCO) comparisons</font></li>




          <li><font color="#000000" face="Arial, Helvetica, sans-serif" size="2">High level process map for making the migration</font></li>


</ul>










<p><font color="#000000" face="Arial, Helvetica, sans-serif" size="2">All attendees of the webinar will receive a copy of our white paper, providing details of the steps required to make such a transformation.</font></p>




<p><font color="#000000" face="Arial, Helvetica, sans-serif" size="2">Register for the Webinar here </font><a href="http://whistlebrookcognostransformation.eventbrite.co.uk/?ref=eweb"><font face="Arial, Helvetica, sans-serif" size="2">http://whistlebrookcognostransformation.eventbrite.co.uk/?ref=eweb</font></a></p>





<p><font face="Arial, Helvetica, sans-serif" size="3"><font color="#000000"><font size="2">Whistlebrook is a preferred Microsoft Gold Partner for BI and one of a very select few approved by Microsoft to provide consultancy services for a migration from Cognos to MSBI.</font>  </font></font></p>]]></description>
<link><![CDATA[http://www.whistlebrook.co.uk/news_item.php?id=56]]></link>
<author><![CDATA[Helen Reinson]]></author>
<pubDate><![CDATA[0000-00-00]]></pubDate>
</item>
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